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SKB Corporation Launches SKB Europe

SKB Corporation Launches SKB Europe

November 21, 2011

Orange, CA – With the evolving European markets and the expansion of products in new categories, SKB Corporation announces the January 2012 opening of SKB Europe as the central distribution point in the European Union for the Music Pro A/V, Industrial and Sporting Goods divisions.

“There exists a major challenge selling through traditional distributors in international markets due to the broad product line and markets that we serve”, states Jerry Andreas, Vice President of SKB Corporation. “This move will provide complete access to SKB products and allows us to have a more direct contact with major accounts in the European markets. We have been pleased with the growth over the years with Adam Hall in Music cases, however, the expansion of the SKB product line into Professional A/V, Industrial, and Military markets requires that we centralize our brand and have better control of distribution.”

SKB Europe is located in Reusel, Holland which is positioned perfectly for reaching mainland Europe efficiently. The Music Pro A/V market in the Scandinavian market will continue to be served by EM Nordic, while the UK Music Pro A/V market will be the responsibility of Shure Distribution UK. Not only will there be the greatest variety of products available in Europe, the SKB facility also will have the ability to develop and manufacture custom interiors for customers.

“We are very excited about the growth opportunities in the European market and look forward to enhancing the SKB brand image in Europe”, states, Wim Van Essen, manager of SKB Europe. “Already, we have seen success in the Industrial markets by having stock and sales staff available locally. SKB Europe is ready to supply European dealers directly.”

SKB Europe will also coordinate trade show displays and focused marketing activities for all SKB Divisions within Europe.

For additional information contact SKB Europe B.V., Hamelendijk 2 / Postbus 209, The Netherlands, +31 (0)497-339836 (Phone), +31 (0)497-380719 (Fax), info@skb-europe.com, www.skb-europe.com or SKB Corporation, 1607 N. O’Donnell Way, Orange, CA 92867 Tel: 800.410.2024 Fax: 714.283.0425 Web: www.skbcases.com

Incorporated in 1977, SKB Cases is the industry leader in musical instrument and equipment cases and rack systems. Constantly innovating, SKB Cases strives to accommodate the needs of the professional musician with the highest quality transport protection available anywhere. All SKB brand hard cases are backed by our Million Mile Guaranty.

Media Contact:
CeeCee Vandiver
Marketing / Media Associate
SKB Corporation
(714) 685-5232