SKB Cases Welcomes Dennis Piretra as Marketing VP

Orange, CA — SKB Cases is proud to announce the appointment of Dennis Piretra as Vice President of Marketing. Dennis joins the organization with an extensive background in brand building, digital strategy, product marketing, and go-to-market execution; bringing a proven ability to accelerate awareness, demand, and revenue growth for challenger brands competing in dynamic markets.

Dennis most recently served as Vice President of Marketing and Business Development at MyCaseBuilder, where he led marketing and e-commerce strategy, launched a complete website redesign and mobile app, and forged partnerships with leading global brands that positioned the company for significant expansion.

Prior to MyCaseBuilder, Dennis led marketing, new product development, and commercial strategy at Nanuk, where he played a pivotal role in elevating the brand from an emerging competitor to the #3 market-share leader in the rugged protective case category.

Dennis also spent more than two decades with Swiss Army Brands (Wenger and Victorinox), developing multi-category marketing programs spanning pocketknives, kitchen cutlery, watches, travel gear, and lifestyle accessories. His ability to unite strategic vision with operational precision has made him a trusted leader in driving revenue, profitability, and brand influence across B2B, B2B2C, and D2C channels.

Dennis will lead SKB’s marketing organization with a focus on brand strategy, digital acceleration, customer engagement, and global go-to-market alignment.